GS Capital
Partners III on Friday signed a deal to sell its 16 percent stake in Village
Voice Media, which owns the website Backpage.com, back to management, a Goldman
spokeswoman said Sunday.
The
divestiture is the latest development in a growing controversy over online
adult advertising that has pitted celebrities, law enforcement officials,
members of Congress and a New York Times columnist against Village Voice Media,
a private media company that has the largest share of revenue in the United States
from online advertising of adult services.
The fund
began negotiations with Village Voice Media in March, after deciding in 2010
that it had grown "uncomfortable with the direction of the company,"
and Goldman's inability to influence its operations, said Andrea Raphael, a
Goldman Sachs spokeswoman.
Raphael
said the fund invested $30 million in the Village Voice in 2000. The investment
was converted into a 16 percent minority stake when the Village Voice merged
with New Times Inc in 2006. She declined to disclose the sale price, but said
the fund lost the "vast majority" of its investment.
Elizabeth
McDougall, general counsel for Village Voice Media, said on Sunday that the
media company has no plans to shut down its adult advertising section of Backpage.com.
Some
critics claim that Backpage.com facilitates the trafficking of underage
prostitutes and sex slaves, although others question that.
The media
company has responded aggressively, challenging critics' data with editorial
investigations and claiming that it goes to far greater lengths than
competitors in cooperating with law enforcement and monitoring its ads for
illegal activity.
In September,
2010, public pressure - including a letter from 17 of the nation's attorneys
general, led the all-purpose online classifieds website Craigslist to shutter
its lucrative adult section. Much of the advertising appears to have moved to
Backpage.com.
Online
prostitution advertising generated at least $3.1 million in revenue in
February, on five U.S. websites, an increase of 9.8 percent from a year
earlier, according to interactive media and classified advertising consultant
AIM Group. Nearly 80 percent of the revenue was attributed to Backpage.com, AIM
said in a report published March 22.
The Goldman
Sachs sale was first reported in a New York Times column on Saturday by
Nicholas Kristof, who told Reuters that when Goldman learned last week he was
investigating the media company's interests, it "moved with record speed
to unload their stakes" in Village Voice Media.
The Wall
Street bank has attracted recent criticism over conflict of interest and other
ethical questions, particularly since an op-ed in the New York Times by a
former Goldman Sachs banker whose critique of a culture of greed went viral.
DRIVING ADS
UNDERGROUND
Some law
enforcement authorities say that of the hundreds of websites that host adult
ads, Backpage is the most high-profile.
"In
every case of sex trafficking that the Brooklyn District Attorney has, the girl
was involved with Backpage.com at some point or another," said Jerry
Schmetterer, spokesman for Brooklyn District Attorney Charles Hynes.
But
McDougall, who was hired by Village Voice Media in February after representing
Craigslist during the controversy that led the site to shut down it's adult
section, rejected demands that the site shut down its adult section.
She said to
do so would be 'counter-productive' to law enforcement efforts to investigate
and prosecute child prostitution and sex trafficking, in that it would drive
the ad traffic to host sites that operate offshore, outside the reach of U.S.
authorities.
McDougall
said that Backpage.com cooperates extensively with law enforcement and missing
children groups.
In 2011,
Backpage.com reported 2695 cases of suspected child trafficking to the National
Center for Missing and Exploited Children, according to January, 2012 testimony
of NCMEC president Ernie Allen.
Backpage.com
also posts lists for hundreds of other classified advertising throughout the
country.
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Goldman Sachs director quits 'morally bankrupt' Wall Street bank


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